Privacy policy

Last updated: July 30, 2025

Villa Guelfa operates this store and website, including the information, content, features, tools, products, and services, to provide you, the customer, with a suitable shopping experience (the "Services"). Villa Guelfa is supported by Shopify, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, make a purchase, or conduct any other transaction through the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, the Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understood what is described regarding the collection, use, and disclosure of your information.

The personal data we collect or process

When we use the term "personal data," we refer to information that identifies or is reasonably linked to you or another person. Personal data does not include information collected anonymously or anonymized so that it can no longer identify you or be linked to you. We may collect or process the following categories of personal data, including inferences drawn from such personal data, based on your interaction with the Services, where you live, and as permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial data including credit card, debit card, and financial account numbers, card payment data, financial account details, transaction details, payment method, payment confirmation, and other payment details.
• Account data including username, password, security questions, preferences, and settings.
• Transaction data including items you view, add to your cart, add to your wishlist, purchase, return, exchange, or remove, and past transactions.
• Communications with us including information you include in communications with us, such as when you submit a dispute to customer support.
• Device information including information about your device, browser, or connection network, IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, as well as how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or provide us with your personal data;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement a particular technology and when they collect or process your personal data on our behalf;
• From our partners or third parties.

How we use your personal data

Depending on how you interact with us or which Services you use, we may collect your personal data for the following purposes:

• To provide, personalize, and improve the Services. We use your personal data to provide you with the Services, enforce our contract with you; process your payments; fulfill your orders; remember your preferences and the items you are interested in; send you account-related notifications; process purchases, returns, exchanges, or other transactions; create, maintain, and manage your account; organize shipping; facilitate returns and exchanges; enable you to post reviews; and create a personalized shopping experience, such as product recommendations related to your purchases. This may include using your personal data to personalize and improve the Services.
• Marketing and advertising. We use your personal data for marketing and advertising purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or mail, and showing you online advertisements for products and services within our Services or on other websites, including based on items you previously purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal data to authenticate your account; provide a secure payment and shopping experience; detect, investigate, or act against fraudulent, illegal, unsafe, or harmful activities; and protect public safety and our services. By using the Services and registering an account, you are responsible for protecting your credentials. We recommend not sharing your username, password, and other login data with anyone.
• Communications with you. We use your personal data to provide customer support, respond to you, offer effective services, and maintain our business relationships with you.
• Legal reasons. We use your personal data in compliance with applicable laws or in response to valid legal proceedings, including requests from authorities or government agencies; to investigate or participate in testimony, potential or ongoing lawsuits, or other legal proceedings; and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, storage, fulfillment, and shipping).
• With business and marketing partners to provide you with services and marketing ads. For example, we use Shopify to offer personalized ads with third-party services based on your online activity with merchants and websites. Our business and marketing partners will use your data in accordance with their privacy policies. Depending on where you reside, you may have the right to ask us not to share your data for personalized and marketing ads based on your online activity with merchants and websites.
• When you ask or authorize us to disclose certain information to third parties, for example to ship your products, or when you use social media widgets or login integrations.
• With our affiliates or within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy; in compliance with any legal obligations (including responding to subpoenas, search warrants, and similar requests); to enforce terms and conditions of service or policies, and to protect or defend the Services, our rights, and those of our users or other individuals.

Relationship with Shopify

The Services are supported by Shopify, which collects and processes personal data relating to your access to and use of the Services to provide and improve the Services for you. In order to provide and improve the Services for you, the data you submit to the Services will be transmitted and shared with Shopify and third parties who may reside in countries other than yours. Additionally, to help you protect, grow, and improve your business, we use certain advanced Shopify features that incorporate the data and information you provide through your interactions with our store, as well as with other merchants and Shopify. To provide such advanced features, Shopify may use personal data collected from your interactions with our store, other merchants, and Shopify itself. In these circumstances, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for such purposes. For more information on how Shopify uses your personal data and the rights you may have, please refer to Shopify's Consumer Privacy Policy. Depending on where you reside, you may exercise certain rights regarding your personal data here: Shopify Privacy Portal.

Third-party websites and links

The Services may feature links to websites or other online platforms operated by third parties. If you open links to sites not affiliated with or controlled by us, you may have to accept their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy and security of such sites, or the accuracy, truthfulness, and reliability of the information contained therein. Information you provide in public or semi-public settings, including those you share on third-party social platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on their use by us or third parties. Including such links does not imply our endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's data

The Services are not intended for use by minors, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a minor who has provided their personal data to us, you may contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we are not aware of the "sharing" or "selling" (as defined by applicable law) of personal data of individuals under 16 years old.

Data security and retention

Please note that no security measure is perfect or impenetrable and we cannot guarantee "absolute security." Additionally, the data you send to us may not be secure during transmission. We encourage you to use only secure channels to communicate confidential or sensitive information to us.

The length of time we retain personal data depends on several factors, such as whether we need such data to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.

Your rights and choices

Depending on where you reside, you may have one or more rights regarding your personal data, as listed below. However, these rights are not absolute and may apply only in certain circumstances, and we may deny your request to the extent permitted by law.

• Right to access/know. You may have the right to request access to your personal data in our possession.
• Right to deletion. You may have the right to request the deletion of your personal data in our possession.
• Right to correction. You may have the right to request the correction of your personal data in our possession.
• Right to portability. You may have the right to receive a copy of your personal data in our possession and ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you can explicitly opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated in the Services or by contacting us using the details below. For more information on how Shopify uses your personal data and your rights, including those relating to data processed by Shopify itself, you can visit https://privacy.shopify.com/en.

You will not suffer any discrimination for exercising such rights. Before processing your requests, we may need to verify your identity, to the extent permitted by law. In accordance with applicable law, you may appoint an authorized agent to make requests on your behalf to exercise your rights. Before accepting a request from an agent, we will require proof that they have been authorized by you and may ask you to verify your identity directly. We will respond to your request within the reasonable timeframes required by law.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you reside, you may have the right to appeal our decision by contacting us using the details below or to report your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If your personal data is transferred outside the European Economic Area or the United Kingdom, we will rely on reliable transfer mechanisms, such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the competent authorities of the United Kingdom, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We will update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the website, change the "Last updated" date, and issue a notice as required by applicable law.

Contact

If you have any questions about our privacy policies or this Privacy Policy, or if you wish to exercise any rights you may have, please call us, email us at info@villaguelfa.it, or contact us at Via Andrea Doria 15, Turin, TO, 10123, IT. For the purposes of applicable data protection laws, we are the data controller of your personal data.